I believe viral marketing is the most efficient marketing strategy to use in the era we are living. In 2018 people are glued to their phones and enthusiastic social media users. If a company put out an advertisement personally I would see it on a social media before I paid attention to it on a billboard or sign on the highway or even a TV commercial. I believe this is a result of the era, everything we do is practically from our phone, we get our news from the same social media sources we get amusement from. Viral marketing is so successful because of the medium it would most likely be transmitted through is one someone would already view on a daily basis. A huge part of culture in 2018 is networking and sharing, once a marketing advertisement is publish and reaches one person is it in our nature to share it if we like it. I know when I come across a video or picture I like the first thing I do is send it to a friend. The mediums viral marketing use as platforms often times include easy links to share with friends which make the concept of going viral even easier.